This £50 Budget Christmas Ad Is Taking Over The Internet

The advert, called “Love is a Gift”, was made by Phil Beastall who’s from Tewkesbury, in 2014. It features a man ticking off the days until Christmas as he waits to open a present. When Christmas Day arrives, there is a heartbreaking twist.

The 32-year-old’s video, entitled Love is a Gift, shows a man – played by actor Chris Ilston – ticking off the days to Christmas, seemingly in anticipation of festivities and presents. Instead, on the day, he opens up a cassette box – an annual tradition – and listens to a tape of his tragic mother’s final Christmas message from beyond the grave.

It’s become an overnight viral sensation online, with thousands of people sharing it and comparing it to the big-budget John Lewis advert starring Sir Elton John. That cost seven million pounds to make, compared to Paul’s efforts for £50.