Rolex: Where $50,000 Watches Really Come From

Rolex, like the modern day Apple Computer, revolves around the passion of one man who drove the company to greatness.

Even after the passing of Hans Wilsdorf at Rolex and Steve Jobs at Apple, both of these companies continue to be strong in their respective industries because of the drive, passion, marketing prowess, and a relentless pursuit of detail and perfection.

Like Apple computer, Rolex’s history goes back to its initial founder, Hans Wilsdorf. Most of the depictions of Rolex history goes back to the founder because the company’s roots, design and marketing ethos and purpose are rooted in the founder’s life experiences and the story of Rolex is no different.